URBAN SHOCK - Brights Direct Dye

What it is:

A shocking series of bright, pigment-packed, direct dye hair colours that 
expand the URBAN SHOCK palette.

Available in 8 gel-based, direct dye colours in a professional 3 oz tube, no developer required. 

Key Benefits:

• Long-lasting, highly concentrated colours that last up to 25 shampoos
• Encourage self-expression with intermixable shades and a clear mixer that allows for unlimited palette potential
• Scruples’ Protective Barrier Complex (PBX®) surrounds and shields the direct dye molecule during application, for seamless colour saturation
• Defends against damage on pre-lightened hair with ECOCERT® certified ingredients

What it is formulated WITH:

• Nourishing shea butter
• Rejuvenating pomegranate goji berry superfruit blend

What it is formulated WITHOUT:

• PPD
• Gluten
• Ammonia
• Paba
• Peroxide

What else you need to know:

• This product is cruelty-free