Scruples

URBAN SHOCK - Brights Direct Dye

  • URBAN SHOCK - Brights Direct Dye

Scruples

URBAN SHOCK - Brights Direct Dye

URBAN SHOCK - Brights Direct Dye

What it is:

A shocking series of bright, pigment-packed, direct dye hair colours that 
expand the URBAN SHOCK palette.

Available in 8 gel-based, direct dye colours in a professional 3 oz tube, no developer required. 

Key Benefits:

  • Long-lasting, highly concentrated colours that last up to 25 shampoos
  • Encourage self-expression with intermixable shades and a clear mixer that allows for unlimited palette potential
  • Scruples’ Protective Barrier Complex (PBX®) surrounds and shields the direct dye molecule during application, for seamless colour saturation
  • Defends against damage on pre-lightened hair with ECOCERT® certified ingredients

What it is formulated WITH:

  • Nourishing shea butter
  • Rejuvenating pomegranate goji berry superfruit blend

What it is formulated WITHOUT:

  • PPD
  • Gluten
  • Ammonia
  • Paba
  • Peroxide

What else you need to know:

  • This product is cruelty-free