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Scruples

URBAN SHOCK - Brights Direct Dye

URBAN SHOCK - Brights Direct Dye

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What it is:

A shocking series of bright, pigment-packed, direct dye hair colors that 
expand the URBAN SHOCK palette.

Available in 8 gel-based, direct dye colors in a professional 3 oz tube, no developer required. 


      Key Benefits

      Long-lasting, highly concentrated colors that last up to 25 shampoos
      Encourage self-expression with intermixable shades and a clear mixer that allows for unlimited palette potential
      Scruples’ Protective Barrier Complex (PBX®) surrounds and shields the direct dye molecule during application, for seamless color saturation
      Defends against damage on pre-lightened hair with ECOCERT® certified ingredients

      Suggested Usage

      What It Is Formulated WITH

      Nourishing shea butter
      Rejuvenating pomegranate goji berry superfruit blend

      What It Is Formulated WITHOUT

      PPD
      Gluten
      Ammonia
      Paba
      Peroxide

      What Else You Need To Know

      This product is cruelty-free

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