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URBAN SHOCK - Brights Intro

URBAN SHOCK - Brights Intro

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What it is:

Everything you need to get started with URBAN SHOCK Brights. Features 8 gel-based, direct dye colors, no developer required.

Available colors include: Aqua / Mint, Berry / Magenta, Ruby / Rose, Amethyst / Lilac, Cobalt / Sky, Charcoal / Silver and Lemon / Meringue


  • 8 URBAN SHOCK Brights Shades (3.04 fl oz / 90 ml)
    • Aqua / Mint
    • Berry / Magenta
    • Ruby / Rose
    • Amethyst / Lilac
    • Cobalt / Sky
    • Charcoal / Silver
    • Lemon / Meringue
  • 1 URBAN SHOCK Brights Clear Mixer (3.04 fl oz / 90 ml)
  • 1 URBAN SHOCK Brights Swatch Ring
  • 1 URBAN SHOCK Brights Brochure Product Information
  • 1 URBAN SHOCK Brights Step-By-Step Techniques
  • 1 URBAN SHOCK Brights Yellow Swatch Card
  • 1 URBAN SHOCK Brights Yellow Formula Sheet
  • 1 URBAN SHOCK Mixing Sheet

    Key Benefits

    Long-lasting, highly concentrated colors that last up to 25 shampoos
    Scruples’ Protective Barrier Complex (PBX®) surrounds and shields the direct dye molecule during application, for seamless color saturation
    Defends against damage on pre-lightened hair with ECOCERT® certified ingredients

    Suggested Usage

    What It Is Formulated WITH

    Nourishing shea butter
    Rejuvenating pomegranate goji berry superfruit blend

    What It Is Formulated WITHOUT


    What Else You Need To Know

    This product is cruelty-free

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