PRORITUALS - (I) Plum Series

Low Ammonia with coverage and tonal series 1.0 %–1.8% (High Lift and Super Lift have slightly higher Alkali)
Low to zero odor
Double pigment system provides the maximum amount of available dye at every level, in every tone without losing calibration
Extremely soft texture
Color calibrated and tested on 70% (white hair) salt and pepper
Blended tones and pure tone options
The interaction between precious herbs, essential oils of Mediterranean Macchia, and innovative, high-quality pigments result in vibrant, rich colors that offer 100% coverage on white hair
The gentle cream contains conditioning and lenitive components for superb shine and softness
The precise balance of this formulation ensures stabilized colors, less fading, and continued brightness
PRORITUALS Hair Color Cream contains a double pigment system. This gives the colorist the maximum amount of available dye at every level, in every tone without losing calibration.

For professional use only
Please read instructions prior to use
10 Volume to 20 Volume Grey coverage options
Mixing ratio is 1:1 (20-45 min) High-Lift & Super Lift ratio is 2:1 (20-45+ min)
International level system

The antiseptic, anti-inflammatory, and antioxidant properties of Helichrysum, Rosemary Oil, and Urtica Dioica (Nettle) protect hair during the color treatment
Eucalyptus and Artemisia give hair beautiful, healthy, long-lasting shine
Conditioning and lenitive agents provide moisture and softness
The gentle formula combined with selected pigments develop into intense, balanced, vibrant color

This product is cruelty-free