What it is:

A Purple Shampoo that utilizes a proprietary blend of pigments to tone and neutralize unwanted yellow and brassiness, and give blonde, grey or silver hair renewed radiance and shine.

Key Benefits:

• Cleanses and conditions hair
• Refreshes and adds shine
• Color-safe pH
• Keratin-safe

Suggested Usage:

• Apply to damp hair, massaging into hair and scalp
• Rinse thoroughly
• For more intense results, rinse and repeat leaving on for up to 5 minutes
• Follow with Color Protect Conditioner
• Use weekly or as often as needed

What it is formulated WITH:

• Keratin
• Jojoba Oil
• Vitamin A
• Vitamin B (Panthenol)
• Vitamin C
• Vitamin E
• Collagen Amino Acids

What it is formulated WITHOUT:

• Parabens
• Sulfates

What else you need to know:

• This product is cruelty-free