Ref Stockholm Sweden

REF is a globally renowned Swedish hair care brand that creates hair products for professionals.

At the heart of REF is a true passion for creativity, innovation, and high-quality products that really make a difference.

Discover The Collections...

  • WASH & CARE

    All products are made with the philosophy Nature + Science and only promote organic ingredients that are carefully selected and harvested from certified farms. Each hair care line features an organic ingredient with performance characteristics to achieve your specific desired result.

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  • STYLING

    REF styling products have a unique numerical performance system. Stylists and consumers will instantly recognize which REF styling product to use for each hair need and style.

    How much hold do I want?
    How much shine do I want?
    How much volume do I want?

    The numbers will help you choose the right product for your needs.

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  • PROFESSIONALS

    A wide range of technical products for salons that are extremely user-friendly, making it easy to be creative without ever damaging the hair.  

    Our product philosophy for the professional product category is vegan and created with ingredient profiles combined from the best of nature and science. Because of this unique symbiosis, our innovative chemical range is developed to act gently on both hair and the environment.

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  • CAREFULLY SELECTED

    All products are made with the philosophy Nature + Science and we promote organic ingredients that are carefully selected and harvested from certified farms.

    Each hair care line features organic ingredients, which is chosen based on performance characteristics to achieve the desired result.

  • CRUELTY FREE

    None of REF products are tested on animals. We believe in a sustainable world where animals should live side by side with humans, without exploitation.

  • CO2 FRIENDLY

    At REF we strive to always produce eco-friendly products. We produce high-quality products while giving back to earth.

    REF has introduced a cooperation with Treedom to plant the REF forest. By planting trees – as the tree grows, it will absorb CO2, protect the soil and enable biodiversity. This is what our climate compensation is about.

  • VEGAN FORMULAS

    REF products within the hair care, styling or professional segment are vegan. Great effort is put into research of finding new vegan ingredients and materials.

Behind The Brand

REFINE

Our Swedish origin is renowned in our sense of design and sustainability. REF offers high-performing products that never compromise on the concern and care for cruelty-free products and the love for the environment.

A refined journey since 2004. We welcome you to join our world where nature meets science. Making conscious choices and bringing out the uniqueness and individuality in all hair types, while empowering Natural Beauty.


ALWAYS
✓ Refine your hair
✓ Refine your style
✓ Refine the nature

INGREDIENTS

COLOUR PRESERVE SYSTEM:
A natural UV-Filter in all products for ultimate protection. The UV-filter is derived from Sunflower seed oil. Sunflowers move towards the sun and have therefore developed nature’s strongest UV-filter. Combined with an anti-fade polymer, this system provides natural, effective protection against UV-rays and preserves the colour in hair.

STRENGTHENING QUINOA PROTEIN:
A strengthening protein for long-lasting repair. The vegan Keratin of Nature. This protein has among the widest spreads of amino-acids with a similar structure to Keratin, which is the natural building block of hair. Provides deep, long-lasting repair and buffers each hair strand with proteins for protection.

NATURE + SCIENCE

Our Swedish origins make themselves known in our sense of design, innovation, and sustainability. All products are made with the philosophy Nature + Science and promotes organic ingredients.

We use the latest and most effective ingredients from nature, combined with advanced science to create performance driven products that never compromise our concern and care for the environment. At REF we provide products that contain no sulphates, are cruelty free, vegan, climate compensated and that contain two key systems: Strengthening Quinoa Protein and Colour Preserve System. We welcome you to join our world, where a perfect combination of nature and science brings out the beauty in all kinds of hair!

REF is a natural beauty brand focused on high-performance products for hair and style. With nature and science in perfect symmetry, we formulate products of the finest quality and highest efficacy. Our Swedish heritage combined with our passion for style lets us create amazing, sustainable products that simply work.

REF X TREEDOM

We believe in a sustainable world where the carbon footprint of our products is limited. Therefore, REF has introduced a cooperation with Treedom to plant the REF forest. By planting trees - as the tree grows, it will absorb CO2, protect the soil and enable biodiversity. This is what our climate compensation is about.

Through plantation of forests, REF compensates the carbon emission of our products. To reach the global Sustainable Development Goals (SDGs), we all must play our part - and at REF we work with dedication to reduce our CO2 footprint. Since all the trees have a geolocation via Treedom, you can track in real-time the progress of our plantations in Nepal, Kenya and Colombia.