More than sulphate and paraben free. Ref is 100% Vegan.
Simplicity, sustainability and quality. REF believes in Natural Beauty. We celebrate diversity. We embrace Natural Beauty driven by Swedish standards that are accessible for anyone, anywhere.
STRENGTHENING QUINOA PROTEIN
The key to natural beauty in hair is strength. Proteins offer a great ability to strengthen hair. Our philosophy is to use ingredients that are 100% Vegan. Therefore, we use strengthening quinoa protein in all our products. The quinoa protein has among the widest natural spreads of essential amino acids derived from nature. It assists in the repair, protection, shine and condition of hair.
HAIRCARE FOR PROFESSIONALS
At Ref, we offer professional haircare products exclusively distributed via salons. Our professional range includes a complete 100% Vegan Care Line, Styling Products, Permanent Colour, Soft Colour and ProPlex. We aim to have a concise inventory. We purposefully offer a limited number of hand-picked products.