High Performance Hair Care. Inspired by Nature. Driven by Fashion.

High Performance Hair Care

PRORITUALS is an eco-friendly, stylistically advanced hair care and color line. We feature Paraben and Sulfate-Free formulas inspired by nature and driven by fashion that deliver superior results.

Prorituals Hair Care

High Performance Hair Color

PRORITUALS hair color is the only color known for patented ChromaPrism™ technology. ChromaPrism™technology allows for deeper, longer-lasting color results that help condition the hair.

Prorituals Color