A Complete Professional Hair Color System

Use the ammonia-free color gels, gentle permanent cream hair colors, and bleaches to create any look

A larger 150ml tube, at a lower price point than other top color products. Artégo It’s Color provides everything you need to successfully run your hair styling business. A standard 1 to 10 level system making conversions easy.

Cream Based Permanent Color

  • Shiny and fade resistant colors
  • Maximum highlift up to 4/5 levels
  • 100% grey hair coverage
  • bright and intense results
  • stable and precise reflexes
  • great reliablility
  • 1:1 mixing ratio (1:2 with super & ultra blonde shades)
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It's Color

  • Low ammonia content
  • Higher pigment concentration
  • Multi pigment color system
  • Milk & coconut oils, amino acids and oligominerals
  • Amphoteric molecules
  • Conditioning base
  • Consistent and balanced performance


Why You'll Love It

  • Rich color results with perfect grey coverage
  • Even when used with 30 vol peroxide
  • Fade resistant pigments
  • Extensive range of highlift shades
  • Easy mix and application
  • No staining
  • No scalp irritations
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Creamy Emulsion Bleaches

  • Maximum, long-lasting stability
  • Fast-acting
  • No swelling
  • Compact cream, pleasant fragrance
  • It contains cosmetic and protective substances
  • Available in 0, 10, 20, 30 and 40 volumes
  • Creamy emulsion
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